This Too Shall (Not) Pass: An Open Letter To The Wellness Industry
When I was twenty one, I made one of the best decisions of my life – a decision I can trace almost everything good in my life back to, from my friendships to my career to my fiancé to my self image. I got certified to teach indoor cycling.
My decision wasn’t so much about my love of fitness as it was my love of how fitness fit into my life at the time. I decided to get my indoor cycling instructor certification for three reasons: One, as a musical theatre actor, I knew I could have a side job wherever my “real” job took me. Two, I wanted to curate a stellar experience I felt was lacking. The classes at my gym played EDM remixes of Broadway musicals, and that was just not okay on so many levels.
And three? I was struggling. I was struggling to learn to love myself, to make peace with a world that seemed to tell me that investing in self-love was selfish and crude. It wasn’t cool yet to become a fitness instructor, and spouting off terms like “athleisure” and “reishi” might as well have been speaking Klingon. The fact that I stuffed spinach into my smoothies was weird enough as is. Now I was venturing into the even weirder world of self-improvement.
But I was fiercely determined to love myself and sort my mess out – and slowly started to notice that I wasn’t the only one. I would side-glance at the people around me, both in and out of the gym, and could tell they were struggling too. How was it that we were so devoted to this idea of “health and wellness,” yet none of us looked like we were healthy or well in any respect?
The dance club remixes kept thumping, the aggressive cueing kept coming, and I knew in my heart the conversation needed to change.
The world has changed a lot since 2007, and so has the wellness industry. No longer is it “weird” to stuff your smoothies with mushrooms and herbs; no longer is it taboo to wear workout clothes to a brunch date. Being a yoga teacher has been named one of the top 100 job opportunities in America. Flower crowns…pretty sure they’re still having their moment. It’s officially hip to be green.
One thing stays the same, though: when asked, almost anyone who is anyone in the wellness industry will say their goal is to inspire others and help change lives for the better.
So here we are. A time in which so many are feeling legitimately terrified for their lives or the lives of their loved ones. For them, it’s not just about job security or economics. It’s not just about the environment (although I do suggest watching Before The Flood, like, ASAP). This is about the actual safety – and go figure, health and wellness – of human beings. As a woman, as a religious minority, as a citizen of this country, made up of such a diverse quilt of cultures and races and religions and gender identities and backgrounds – I am horribly, borderline-irrevocably, afraid.
Sometimes my fear makes me want to stay inside all day and ignore anything going on outside the walls of my tiny, inviting apartment complex. And yet I, along with so many of my incredible and inspirational colleagues, still get up every morning and do the work we have done every single day we’ve been in this profession. We show up. We witness struggle. We show people how to love – not just others, but themselves.We show up. We witness struggle. We show people how to love – not just others, but themselves. Click To Tweet
I’m really lucky in that most of the people I know are empathetic to their core and unafraid to dance around details. But I’ve noticed something interesting: some of the people who are the most peace-promoting in profession are glossing over peace-threatening issues in practice. They focus on proclaiming that now more than ever is the time to be the “kindest people we know” and just wait it out. “This too shall pass,” people have told me.
This too shall pass.
The words hit me like a kettlebell in the stomach.
Of course I agree that “now more than ever is the time to be the kindest people we know,” as I read from someone. But I’d like to suggest that times like these – which are really times of systemic racism, white supremacy, homophobia, and so much more that has gone on for centuries – call for way more than just the standard human decency we should all be striving for day after day. ‘Times like these’ call for us to make actual, tangible changes in our day-to-day lives – seemingly small changes that make a huge impact in the long run.
Kind of like food. Or fitness. Or any wellness practice.
We can encourage people to meditate. We can educate them on the benefits of sleep and yoga, even methods like bullet journaling and affirmations to manage their feelings. But beyond emotional healing and stress mitigation and telling people to be the kindest people they know, what else is there?
A whole freaking lot.
As leaders in the wellness industry, we have a rare and vital opportunity to reach people at their most vulnerable. In fitness, that opportunity comes during moments of hard exertion, or sometimes in the moments of standing firm and staying still. In nutrition, it comes while helping people with one of the most personal things they can do: eat. In holistic and functional medicine, the opportunity lies in exploring the literal aches and pains of the mind and body. And the list goes on: crystal healing, dosha balancing, sensory deprivation, etc etc etc. Wellness is about so much more than images of flower crowns and yoga poses: people come to us to sort through their struggles, tame their anxieties, and just generally feel better in a consumerist and reactive world that would rather they feel worse. Our jobs are more important now, in this charged and divisive time, than they’ve ever been.
We’re lucky that the people who are seeking out wellness-related products, services, communities, or “influencers” are already halfway there when it comes to an inclusive, bold, and proactive mindset. They already know they can be the change they wish to see in the world, and they already know that it’s those tiny-but-mighty tweaks to routine that are the gateway to being that change. Whether it’s meditation or movement, a cardio class or crystals, wellness-minded folks come to us ready to strip themselves of their pretenses and shed what they don’t need anymore in order to start anew. That requires an immense level of vulnerability, which is something we cannot take lightly. Not ever, but particularly not now.
Here’s where I propose we start…
We must be cognizant of the language we use.
Our words can be triggering – shameful even. In fitness, for example, creating a “beginner vs. advanced” mentality between students instead of meeting them where they’re at can make someone feel ashamed of their abilities, or resentful of their body’s limitations. Our students, readers, clients, and followers come to us baring their most vulnerable selves in the heat of the moment. Things like sweating at a high intensity, lying still with closed eyes, being open to alternative ways of living…those are vulnerable things to do! The language we use during these vulnerable moments can close someone off, open someone up, or even change the course of someone’s life for better or worse.
We have a responsibility to use language that not only uplifts – that should be a given – but softly urges people to be proactive way after they leave their class, complete their session, end their meal, or finish their daily reads. We must urge them to be proactive, not reactive in their choices. We must include all genders and identities. We must not only help people feel powerful, but help them realize that feeling powerful is only one part of the equation – you must DO something meaningful with that feeling. We must remind them that even though they might have come into the room alone, they are surrounded by a team that has got their back – and they have the opportunity to do the same for others in turn.
We must show a wide range of images of what it physically looks like to live well.
Wellness has been popularized by the image of a lithe, privileged, upper-class white woman. I remember speaking to an editorial team about this once and urging them to publish more diverse images on their channels. They argued that mostly white women ran their platforms, so it only made sense these would be the images they gravitated toward. It “wasn’t ideal,” but it was “just the way things were.”
We must, must, MUST NOT loop wellness into a bubble of white privilege for only the size-2-and-under set. We must, must, MUST show more diverse images in our publications and use more diverse models as the face of our products. And we must, must, MUST not bill these instances as special occasions or campaigns, because the second we do that is the second we reinforce the idea of “the other.” From body image to skin color, men and women now more than ever need to actually see that wellness is for everyone and know that they are part of the rule, not the exception.
We must provide people with a wide variety of ways to live well that can work for any lifestyle – not just the wealthy and socially/culturally privileged.
Most of us aren’t living the life of the “wellness high society,” as I like to call them: people who can afford multiple holistic treatments per week, buy thousands of dollars of special powders and supplements to live their best life, and have transformed their backyards into what are basically small farms (or even have backyards to begin with!). I’m not against any of these things, for the record – they’re just not realistic for the majority of people out there, whether in a big city in Los Angeles or a small town almost entirely off the grid.
In our practices and preachings (although I’m using that term figuratively; hopefully no one’s “preaching at” anyone), we’ve got to take into account the entirety of the human experience and not just the bubbles that look like the ones in which we live. We must use not only the words and the images that are inclusive and encouraging, but the call-to-ACTIONS that not only take all kinds of high highs and low lows into account, but above all else promote being proactive, not reactive; inclusive, not exclusive. We must seek out, actively seek out, viewpoints other than our own, because we all know that living truly WELL in body, mind, and spirit means not assuming that one way is the right way for all times and for all people. Living well is about finding what works for you. And in order to help people find what works for them, we must show, time and time again, that there is more than one option.
We must use our art as activism.
If you’re in the wellness industry, chances are you’re using some sort of artistry to build your business. Writing. Cooking. Speaking. Healing. Teaching. So many ways in which wellness and creativity intersect – and so many ways you can get creative when it comes to promoting change. Behind the scenes, you can be writing letters and making calls to your government officials. Or better yet, why not host a letter writing evening and mix in whatever you do – yoga, bootcamp-style fitness class, meditation, natural beauty demos – to give the night a personal touch and fun flair, then donate proceeds to a cause you care about? Maybe you can publicly use/promote businesses led by women, LGBTQ+, Black individuals, or POC. If you’re a writer, you can be writing poetry or op-eds or interviews or essays and and share them on social media or your blog or even Medium if you’re a bit shy about posting personal things directly on your platform. You can listen to podcasts that talk about a wide range of social issues, share them with your community, or use them to help you get involved in what matters to you. Maybe it’s as simple as admitting you don’t know about certain issues or experiences – you do NOT need to be, and in some cases, will never be, the expert – and then seeking out another artist or person in your field to help educate your community on those issues or experiences. Both art and activism are made even more powerful when there’s collaboration involved because we CANNOT go at it alone.
Contrary to popular belief, activism isn’t always loud and in-your-face. Activism isn’t just protests or rallies. And if your brand of activism doesn’t fall into one of those two categories – or makes its impact on the mat instead of in the street – I am here to reassure you: it is still activism.We need it ALL.
Some environments will allow for more ‘activism’ than others. Sometimes special events are the way to go (for fitness classes, perhaps), sometimes the topics at hand call for immediate and direct attention on the regular (meditation, maybe), sometimes it’s best to choose one issue and hone in (say, when you’re devising an editorial calendar or working with other companies). It’s all about the brand you’re choosing to build. Everyone and every avenue is different.
The important thing to remember is that if we stand for everything, we stand for nothing.
Seeing all sides of a situation is important and is one thing, but not standing up for the values you hold to be true is another – no matter who you are or what you value. I’m not suggesting we ridicule our readers or force our political opinions on our followers. None of that ever works – and probably isn’t the best idea when part of our job description is to help people (anyone) live well. We can, however, actively seek out ways to speak inclusively and practice active empathy. Most of us already do. Now it’s time to kick it into overdrive. When we help others tap into (and act upon) their very human, but oft ignored, innate empathetic sensors – we all win.When we help others tap into (and act upon) their innate empathetic sensors, we all win. Click To Tweet
Whether you are a writer, an instructor, a teacher, a healer, a doula, a nutritionist, a designer, a marketing whiz, a CFO, a juice company, a minimalist guru, a wellness center staff member, a yoga studio owner, a chef, a sound bath master, a meditation guide, an actor, a “personality,” or simply just someone who preaches the wellness gospel to your own inner circle – this too shall not pass.
Right now is the time to take action.
Right now is the time to do things differently.
We say that our goal is to inspire others, to help change people’s lives for the better so they can truly live well. Right now, more than ever, is the time to make that happen.
These are only a few thoughts on how we can be of service in the wellness industry. But what about you?
Whether you’re a teacher/professional or a devotee, what are some ways you’ve found your brand of activism under the umbrella of wellness? Share this post, or leave a comment below – I would LOVE to hear. You might inspire another reader to make change happen in their own way.
(p.s. – thank you for the difference you make!)